Welcome to the Blogger Black Book
Just a few years ago, the blogosphere consisted of a few thousand fringe journalists-in-waiting whose collective opinion didn’t amount to much in the social and business marketplaces.
But now, many blogs share a journalistic credibility on par with the staunchest traditional news outlets and the sheer volume of blog writing and readership makes the blogosphere an increasingly important component to media relations campaigns from coast to coast.
There are blogs on just about every topic. The trick is to find the right ones, with the right content and the right audience.
Enter the Blogger Black Book, a compelling tool that synthesizes mountains of data from blogs across the Internet into actionable data. The Blogger Black Book was created by two media relations experts conducting blog tours of their own.
The Blogger Black Book is a veritable Who’s Who of the blogging world. With a proprietary algorithm, we’ve identified the top 100 blogs in terms of content, unique site visits and traffic data.
But, it doesn’t stop there.
The Blogger Black Book also provides detailed contact information (from e-mail addresses to Twitter names), areas of interest and a complete description of each blog.
If you’re a PR pro, click here to read more. If you’re a blogger and want to be part of the survey, click here.
36 MILLION
number of women who read or write a blog each week
$2 TRILLION
the amount of money moms spend each year
300 PERCENT
the more likely someone is to purchase based on a blog recommendation than a traditional newspiece
